The Denver Broncos are not Super Bowl Champions, but that doesn't matter to plenty of folks in Africa, as they will be wearing a bunch of Broncos championship gear

The NFL has a deal with non-profit World Vision to distribute merchandise from the losers of the Super Bowl and Conference Championships to impoverish countries around the globe. The stipulation being that everything must be sent overseas and isn’t distributed within the United States. 

After months of sitting in storage the collection of hats, shirts, jackets, sweatshirts and banners have been shipped. Great work by the folks at World Vision.
My favorite memory of this program is when the 2008 Super Bowl losing Patriots gear was shipped to Nicaragua.